Category Archives: Social Media

How Social Media Engagement Enhances the Overall Customer Experience

We can look at social media first by focusing on traditional methods of communication. Traditional media including radio, television and magazines implemented one-way, static messages ideal for viewing and not responding. Traditional advertising methods required the business to get space … Continue reading

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Understanding the Concept of Social Media Optimization

What is Social Media Optimization? Social Media Optimization is the next level of marketing, following its previous version, the Search Engine Optimization. To put it in the simplest of terms, SMO is a strategy that helps your business gain recognition … Continue reading

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